Privacy Policy
At Bright Care Dental, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the choices you have regarding your data when visiting our website.
1. Information We Collect
Personal Information (User-Provided Data)
We may collect personal information you voluntarily provide, such as:
- Name
- Email address
- Phone number
- Details submitted through contact forms or appointment requests
Non-Personal Information (Automatically Collected Data)
When you visit our website, we may automatically collect:
- IP address
- Device type and browser information
- Pages visited and time spent
- Interaction data (such as clicks and navigation)
- Cookies and similar tracking technologies
2. How We Use Your Information
We may use the information collected to:
- Respond to inquiries and appointment requests
- Provide updates or information you have requested
- Improve website performance and user experience
- Analyze site traffic and user behavior
- Measure advertising effectiveness
- Improve our services, content, and marketing
- Comply with legal obligations
We do not sell your personal information to third parties.
In addition to website data, all clinical and personal health information collected during professional consultations is handled in strict accordance with the Personal Health Information Protection Act (PHIPA) of Ontario and the standards set by the College of Dental Hygienists of Ontario (CDHO).
3. Cookies & Analytics
Our website uses cookies and tracking technologies to personalize your experience and analyze website performance.
You can manage or change your cookie preferences at any time using our cookie consent banner, where you can enable or disable:
- Essential cookies
- Analytics cookies
- Advertising cookies
You may also refuse cookies by adjusting your browser settings.
4. Use of Google Analytics, Google Ads & User-Provided Data (UPD)
We use Google Analytics and Google Ads to understand how visitors interact with our site, measure conversions, and improve advertising performance.
These tools may collect:
- Device information
- Browsing behavior
- Interaction data
- IP address
- Cookie identifiers
User-Provided Data (UPD)
In some cases, we may send information you voluntarily provide (such as email or phone number) to Google in hashed or encrypted form, in full compliance with Google’s User-Provided Data Policy.
This allows us to:
- Improve advertising measurement
- Create privacy-safe remarketing and custom audiences
- Track conversions more accurately
- Optimize ad performance
Your Options
You can opt out of Google Analytics by:
- Adjusting your preferences in our cookie banner
- Using private browsing
- Installing the Google Analytics Opt-Out Browser Add-On
We do not share your personal information with third parties for their own marketing purposes.
5. Data Protection
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure.
6. Third-Party Links
Our website may include links to third-party websites. We are not responsible for the privacy practices or content of external sites.
7. Your Rights
You have the right to:
- Request access to your personal information
- Update or correct your information
- Request deletion of your information
- Withdraw consent for certain types of processing
To make a request, email us using the contact information below.
8. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
Bright Care Dental
7 Concorde Place, Unit 1608
North York, ON, M3C3N4
Phone: (647) 893-4611
Email: [email protected]
9. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.